excorporation
Friday, January 23, 2004
BTW - before you ask...yes, I am looking for a new template for this blog!!!
how do we like this one?
Hyperlectures: Alice in Timberland
Old story, but a good example...
Timberland is a company that produces very expensive outdoor clothing. In the first nine months of 1993 its sales rose by 46%. Yet this force of commerce and profit (John Fiske's terminology) does not rejoice. They're not happy because Timberland owes this spectacular rise in sales to black customers. According to manager Jeffrey Swartz, black ghetto youth is interested in Timberland for the wrong reason: fashion.
The Essay, Natalie Hayes
An interesting student essay on the excorporation of the combat boot. It has a couple of factual inaccuracies or misstatements, but it's worth reading nonetheless.
So what is this excorporation thing?
And why should you care?
If you need to ask, you probably shouldn't care. Or quite possibly you should care more than most.
If you shop at Wal-Mart, eat at MacDonald's, drive an SUV...and have no idea of anything going on outside your immediate circle of influence, or don't have any idea why you do these things, maybe you should be here. If you think there's a real difference between candidates...if you cry during particularly poignant television commercials, maybe you should be here. If you think "Friends" and "Emeril Live" are high art, maybe you should be here (or maybe you're just fucked in the head with those last two...sorry, but someone had to say it)
Then again, maybe you shouldn't be here at all...you'll risk learning something.
